In 1999 I started Cheeky Guides with a couple of friends. Despite having never written a book, never mind setting up a publishing company, we muddled through and managed to have a no1 bestseller in our local town for two years with The Cheeky Guide to Brighton. From here we published other Cheeky Guides including Oxford, Love, Student Life and Walks in Brighton and Sussex.
In 2014, after spending a year visiting some of the world's most extraordinary communities I penned my first travel memoir, The No.9 Bus to Utopia (Unbound/Penguin Random House), which also found life as a TED talk and a one-man show. In 2016 my occult memoir The Haunted Moustache was published by Nightfinch Books. The same year I co-authored the first of a trilogy with Hodder and Stoughton, exploring fringe culture. The Odditorium, The Mysterium and The Odysseum. In 2020 The Cult of Water was published by Rough Trade Books, with illustrations by Pete Fowler. In 2023 I self-published The Singalong-A-Wicker-Man Scrapbook.